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Core AI Concepts: Rise in Searches

In the age of the internet, Google is generally our first port of call when we want to learn about something new, which makes it a powerful indicator of changing interest in a given topic. And when it comes to artificial intelligence, it's clear that interest is firmly on the rise.


Across the world, the rate of searches for basic artificial intelligence-realted topics has seen steady growth over the past year, albeit with some seasonal spikes. It's clear that as the concept has attracted greater media attention, people have sought to know more about it in ever-greater numbers. 

Artificial Intelligence

Global Google searches for "artificial intelligence" have seen dramatic growth, particularly in the last quarter of 2017. 

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Machine Learning

Searches for "machine learning", AI's cousin have also seen steady growth on Google, albeit with less trend-related spikes across 2017.

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Deep Learning

The term "deep learning", a popular subset of machine learning, has also seen similar growth, as more people looked into it as the year progessed.

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Growing Interest in KEy AI Topics

It's not just the big overarching topics that have witnessed a rise in interest. Many specific topics under the umbrella of artificial intelligence have also seen a growth searches over 2017. 


It seems that not only are more people looking into AI, they are also seeking to learn more about the specific applications it offers, likely in part due to their business potential.

Chatbots

Chatbots have seen surging use, and searches for them have witnessed a similar rise. This is likely to be partly due to curious consumers, but many businesses are also looking into their use. 

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Predictive Analytics

As a more established form of AI, it's perhaps no surprise that predictive analytics has not seen such a sharp rise. Nevertheless, it has seen some growth in interest over the last year. 

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Robotic Process Automation

As a key tool to improve operations and reduce running costs using AI, robotic process automation has seen a steady yet significant rise in searches over the past 12 months.

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Natural Language Processing

2017 has seen voice-based AI take off in business and consumer applications like never before, so it's perhaps no surprise that natural language processing has seen growing interest.

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Searching for business AI

While increases in AI-related search terms are clearly not just the result of business interest, but consumer too, there is Google Trends data that clearly demonstrates business interest in the technology. 


Data shows that more searches are being performed for business-related artificial intelligence information now than at the start of the year, suggesting that interest among the business community has seen significant growth. 

AI Companies

A significant rise in the term "AI companies" shows that many more are looking to make use of the services of companies offering artificial intelligence products than at the start of 2017.

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Business AI

Similarly, a growing incidence of searches for the term "business AI" demonstrate increased interest for enterpise-focused artificial intelligence.

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AI Software

Companies are clearly also looking for software to meet their AI needs in greater numbers, as searches for "AI software" have grown significantly. 

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AI Services

Queries for "AI services" have not risen as sharply as some other terms, but they have also grown modestly. It's clear businesses are increasily looking into AI and how it can help them. 

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